Etsy Shop, and “official” new collection launch

Ladies and gentlemen, it is with great pleasure and pride (and a tiny bit of anxiety, ahem) that I am finally able to announce the launch of my shop on Etsy, the online marketplace for handcrafted goods. I have been working on this for months and planning it for over a year, so I am delighted that this has finally come about.

To coincide with the launch of my shop, I would like to “officially” introduce my Midwinter collection, which is called Blood, Ice and Carbon, and features “hand-crafted icon jewellery inspired by the stark beauty of winter, the wild forces of nature and the fragile complexity of life”. You can find out more about the Blood, Ice and Carbon collection here.

I will be adding more items to the shop, and photos to the gallery on this site (see link in the previous paragraph) in the coming week, so please check back again, or keep in touch via my Facebook page.

Setting up my own small creative business has been an amazing experience so far. It’s been astonishingly hard work but I have loved every moment, and I couldn’t have got anywhere near this point without the incredible help of a brilliant bunch of people: Bojana Petrovic, Alex Pounds, Rachel Knightley, Julia Ireland, Kate “Scaryboots” Oliver, Mathew Jones, Kristina Hustwitt, Ben Francis and Lorna Stabler have helped in nearly every conceivable way, from teaching me digital art, reviewing designs and modelling to photography, technical web advice, copy-editing and even helping to assemble the pieces. Most of all, they put up with my craziness, were incredibly supportive while I was working on all of this, and continue to be a constant source of inspiration and encouragement! Thanks guys!

I also want to thank the organisers of London’s  Alternative Bring and Buy Sale for giving me a fantastic outlet for my work, and to everyone who has been along to support me and shop from my stalls. These initial successes encouraged me to seriously consider starting my own business. Finally, I couldn’t have done without the equipment and kind assistance of the London Hackspace and Studio Integrate. You are all awesome!

That’s enough from me for now – but may 2012 be full of peace, prosperity, creativity and fun!

Best wishes, and Happy New Year!

Jo (Krystalline Black)

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